Deborah Cadbury – Chocolate Wars: The 150-Yr Rivalry Between the World’s Biggest Chocolate Makers
2010 | ASIN: B0044BD5XU | English | 386 pages | PDF | 5 MB
With a forged of characters that wouldn’t be misplaced in a Victorian novel, Chocolate Wars tells the story of the good chocolatier dynasties, via the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a somewhat bitter, fatty drink for the rich elite till the late 19th century, when the Swiss found a strategy to mix it with milk and unleashed a product that might conquer each market on the earth.
Thereafter, one of many nice international enterprise rivalries unfolded as every chocolate maker tried to dominate its home market and innovate new recipes for chocolate that might set it aside from its rivals. The competition was filled with dramatic contradictions: The Cadburys have been austere Quakers who discovered themselves making hundreds of thousands from an indulgent product; Kitty Hershey might hardly have been extra flamboyant but her husband was moved by the Cadburys custom of philanthropy. Every was a product of their distinctive time and place but they shared one factor: they need to make one of the best chocolate on the earth.