English | (January 19, 2016) | ISBN: 978-1101903599 | 288 pages | AZW3, EPUB
Daymond John has been training the facility of broke ever since he began promoting his home-sewn t-shirts on the streets of Queens. With no funding and a $40 price range, Daymond needed to provide you with out-of-the field methods to advertise his merchandise. Fortunately, desperation breeds innovation, and so he hatched an concept for a artistic marketing campaign that ultimately launched the FUBU model right into a $6 billion greenback international phenomenon. However it won’t have occurred if he hadn’t began out broke – with nothing however a coronary heart filled with hope and a ferocious drive to succeed by any means potential.
Right here, the FUBU founder and star of ABC’s Shark Tank exhibits that, removed from being a legal responsibility, broke can truly be your biggest aggressive benefit as an entrepreneur. Why? As a result of beginning a enterprise from broke forces you to assume extra creatively. It forces you to make use of your assets extra effectively. It forces you to attach together with your clients extra authentically, and market your concepts extra imaginatively. It forces you to be true to your self, keep laser targeted in your objectives, and provide you with these progressive options required to make a significant mark.
Drawing his personal experiences as an entrepreneur and branding marketing consultant, peeks behind-the scenes from the set of Shark Tank, and tales of dozens of different entrepreneurs who’ve hustled their method to wealth, John exhibits how we will all leverage the facility of broke to phenomenal success. You’ll meet:
· Steve Aoki, the digital dance music (EDM) deejay who managed to parlay a collection of $100 gigs into turning into a worldwide celebrity who has redefined the music business
· Gigi Butler, a cleansing woman from Nashville who constructed cupcake empire on the again of a household recipe, her maxed out bank cards, and a heaping dose of religion
· 11-year previous Shark Tank visitor Mo Bridges who stitched collectively a profitable clothes line with simply his grandma’s stitching machine, a stash of unfastened material, and his distinctive sartorial aptitude
When your again is up towards the wall, your checking account is empty, and creativity and keenness are the one assets you possibly can afford, success is your solely choice. Right here you’ll discover ways to faucet into that Energy of Broke to scrape, hustle, and dream your option to the highest.